Users will soon have a fresh option that permits them to cut down on the volume of AI-made content appearing in their streams. This move comes as the service announced that it presently contains over 1 billion AI videos.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a widespread release. This shift coincides with a surge in AI content, fueled by recent AI video creators.
The Broader AI Trend
Studies have shown that nearly 10% of the quickest rising video streams on a competing service primarily display clips produced artificially. A considerable share of this content is considered mass-produced AI material, a phrase for inferior, factory-style content that is often illogical or dreamlike.
“We know from our community that a lot of users enjoy content created using AI tools, ranging from digital art to science explainers, and we intend to offer the community the option to increase or decrease of that, depending on their own preferences,” commented a company executive.
AI on the Platform
The service shared that there are now over a billion videos on its network labeled as artificially created. Collectively, more than 100 million videos are uploaded to the app daily, making AI content a relatively small percentage of its total content library.
User Control Features
Users will be in a position to reduce or increase the volume of AI content they view by accessing the “manage topic” feature in the app and choosing AI-made media. Additional categories that currently be modified under the filter include current affairs, fashion, aesthetics, and dance.
Platform Guidelines
Its policies mandate content makers to identify convincing AI-made content, and it bans malicious AI impersonations of well-known individuals or critical incidents. Any believable artificial content that is unmarked can be deleted under its community policies.
Additionally, the service will henceforth attach an “AI-made” tag to content created with its own AI tools, or flagged by an collaborative effort for recognizing content made by AI. This measure is aimed to deter users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
The platform is also launching a $2m awareness program for professionals and groups to create learning resources about using AI responsibly. This project will assist charitable organizations specializing in training computer science.
Platform Protection
The platform has defended its moderation strategy, following discussion over proposals to cut jobs for hundreds of review team members in the United Kingdom. The company is set to cut hundreds of positions in its content moderation department in its British office, with trade unions and online safety experts expressing worry that people are being substituted by automated systems.
A trust and safety lead stated that human moderation would remain essential, but artificial intelligence can safeguard staff by removing the most harmful content before it is viewed by humans. TikTok announced a notable drop in shocking and graphic content seen by safety staff over the previous year due to intervention by its automated systems.
It is vital to balance staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we additionally believe it’s very important to minimize viewing of unsafe media as quickly as possible, which is why a significant AI assistance is making a difference process content quickly.”
